Find The Perfect Data Product
Our workshop takes you through the key steps of creating a data product or a data enabled product
Take your business to the next level with data IQ
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Why develop data products?
As an organisation, you probably have data that can create value for existing or new customers. Or you make and sell products that can be data-enabled.
Creating a data-driven value proposition is the new growth engine for your business.
In this workshop, you will learn about the different types of data products, be inspired by use cases from world-leading companies, and get a hands-on framework for building data-driven business models.
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Ingredients of a data product
Together we will brainstorm a wide range of ideas for data products that could meet current customer needs.
A draft data inventory will give you an initial understanding of what areas could be covered with existing data, and where data would need to be collected or sourced. Mapping the initial range of ideas against the data inventory allows you to identify quick wins and ideas that would require in-depth research and significant resources. It is up to you to define the winning idea for the third step of the workshop proce
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Designing your data product
The design process begins with a deep dive into customer needs and wants, pain points, and expectations. This broad and deep understanding of the future user is distilled into the problem statement that the new data product will address.
The next step is to compare the identified customer needs and pain points with existing and available data.
The final step is to focus on the key elements of the value proposition, taking into account feasibility. The output is the data product canvas - the basis for further product development.