The voice of your customer, at the speed of decision.

data IQ is an AI-augmented qualitative insight partner. We turn interviews, focus groups and open-ended feedback into senior, decision-ready recommendations, in days, not weeks.

Why data IQ

Senior consumer insight, at AI speed, delivered as living reports, with Swiss-grade data privacy.

The market is full of AI research tools that hand you a platform and leave the interpretation to you. data IQ does the opposite. We pair senior human expertise with proprietary AI, Swiss-grade data privacy, and interactive reports your team can keep querying long after the project ends.

Senior expertise, at AI speed

A named senior researcher signs off every deliverable. Online or in-person qualitative fieldwork, delivered as an interactive report your team keeps querying. We also build: workflow integrations, CRM connections, custom dashboards. Our Vision is to make qualitative consumer insight as fast, scalable and strategically central as quantitative data, so the voice of the customer informs everyday decisions, not just occasional studies.

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From brief to interactive report, in days

Our proprietary platform Insight-lab.ai is a comprehensive tool supporting the automatic processing of conversational text documents, such as qualitative or in-depth interviews, focus groups. sales call recordings, customer feedback, or any other interactions. The platform manages the whole process from transcription, anonymization, analysis to reporting. Swiss/regional LLM deployment and built-in anonymisation keep your data private and compliant.

1. A partner, not a platform
We deliver senior interpretation and recommendations, not a tool to learn. This directly answers the number-one enterprise hesitation about AI research: "can we trust the output?" A named senior researcher stands behind every deliverable.

2. AI speed & scale
Our engine compresses analysis time by 60–70% and processes millions of words (the equivalent of many focus groups) natively across Swiss German, French, Italian and English. Weeks become days without losing depth.

3. Swiss-grade data privacy
Local and regional LLM deployment (e.g. GPT-5, Mistral), built-in anonymisation, and the option to opt out of data storage and training. This is a real unlock for regulated buyers (insurers, banks, healthcare and pharma) and a structural advantage over US-hosted tools.

4. Living reports, not static decks
Every engagement is delivered as an interactive, "prompt-your-data" report the client can keep questioning long after the project ends. It is the tangible thing a static PDF cannot match and a self-service tool does not package, and it is our best demo.

See how it works

Mining the data gold of your organisation

We help consumer-facing organisations turn conversations (interviews, focus groups and open-ended feedback) into decision-ready strategy, by pairing senior research expertise with our proprietary AI and delivering insight as living, interrogable reports.

Watch Our Webinar

Stefan Oglesby, president of SWISS INSIGHTS, participated in the Data & Analytics Congress 2024, organized by the Data and Insights Network. During this webinar, he explains how GenAI is reshaping the way businesses operate, revolutionizing data analysis and strategic decision-making.

Where Can insight-lab Replace Human Labor?

Where Is Human Intervention Still Required?

What Can insight-lab Do That Was Not Possible Before?

Who are we

Stefan Oglesby

CEO & FOUNDER
Seasoned expert in Data Strategy, Data Architecture and Data Governance. President of SWISS INSIGHTS, the swiss data insights association. Led numerous projects for clients in the Finance, Insurance, Blockchain Industries. Holds a MBA and a PHD in statistics

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Patricia Wintrebert

AI ENGINEER
Seasoned expert in GenAI, Machine Learning, Deep Learning. Brings a vast experience as Forward Deployed Engineer. Worked in Real Estate, Marketing, E-Commerce, Supply Chain industries. Holds a master in Machine Learning engineering.

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Salomé Wagner

HEAD OF COMMUNICATION
Seasoned Expert in Marketing & Communication wih focus on digital transformation and business development for Tech leaders. Holds a master in Marketing nd a CAS in Business Administration.

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