How can I leverage big data specifically for my business?
Customer-centric data strategy for a compelling customer experience - with concrete examples.
Why does my company need a data strategy when we already have a dashboard with relevant KPIs?
While a dashboard of key performance indicators (KPIs) is a good practice for thoughtful, data-driven decision-making, a well-thought-out data strategy is a distinct advantage for any organization, regardless of size or industry. This article explores why an organization needs a data strategy, even if it has a dashboard of relevant KPIs.
When is the best time for a company to adopt a data-driven strategy?
Fortunately, it's never too late to get on board, regardless of the size of your organization or the amount of data available. Here are some keys to help you rethink your strategy.
Blockchain for the data insight industry
At the DAIS Data Analytics & Insights salon, I had the great pleasure of talking to Stephan Shakespeare, CEO of YouGov, about the potential of blockchain technology in the data insight and market research industry.
